what report shows the percentage of traffic that previously visited a website?

The report that shows the percentage of traffic that previously visited a website is commonly referred to as the "Return Visitor Percentage" or "Return Visitor Rate." This metric provides insights into the proportion of website visitors who have been to the site before. It helps businesses gauge the effectiveness of their efforts in retaining and engaging their audience over time.

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The "Return Visitor Rate" is a specific metric that quantifies the percentage of users who have visited a website more than once within a specified time frame. This metric is often used in web analytics to measure user engagement and loyalty.

To calculate the Return Visitor Rate:

$\text{Return Visitor Rate}=\left(\frac{\text{Number of Return Visitors}}{\text{Total Number of Visitors}}\right)\times 100$

In this formula:

• "Number of Return Visitors" represents the count of users who have visited the website more than once.
• "Total Number of Visitors" is the overall count of all visitors to the website.

The resulting percentage indicates the proportion of the total traffic that consists of users returning to the site. A higher Return Visitor Rate generally suggests a more engaged and loyal audience, as they find value in the content or services provided on the website. Monitoring this metric over time helps businesses assess the success of their strategies in retaining and attracting repeat visitors.